Syngenta Awards 2010 Campaign

I was in Brazil to photograph for a global campaign for Syngenta, a large global Swiss agribusiness company which notably markets seeds and pesticides. Syngenta is involved in biotechnology and genomic research. The campaign was part of Syngenta Awards 2010. Syngenta’s Awards programme is a cornerstone of its employee engagement strategy and aims to make innovators of all the company’s employees. The campaign was created to encourage even more of Syngenta’s 29,000 employees worldwide to enter their social projects. BergHind Joseph developed a campaign concept and marketing collateral. These photographs were used for the 2010 Syngenta Awards. Syngenta is a […]

Read More…

On Location: Ipanema Beach, Rio de Janeiro, Brazil

This is a photograph of Ipanema Beach in Rio de Janeiro which is famously known for elegance and social qualities. The world-famous beach gives foreign visitors a sense of life in Rio, displaying a cross-section of different lifestyles, boutiques, restaurants and luxurious apartment buildings. Two mountains called the Dois Irmãos (Two Brothers) rise at the Western end of the beach. […]

Read More…

Poverty Eradication In Emerging Markets

The economic boom and the subsequent double-digit GDP growth achieved by some of the world’s emerging economies, such as Brazil, India and China, have led many to believe that poverty, inequality and other associated issues could be eliminated even without government intervention or active participation. But a new report by ActionAid, a UK based charity organization, is somewhat startling and to some extent unexpected. In the report, released to coincide with UN World Food Day, ActionAid has listed a number of developed, less developed and developing countries based the efficiency of their programs initiated to give legal, constitutional and social […]

Read More…