The Role of Mobile Internet in Emerging Markets

The amount of internet connected mobile devices in the world’s emerging markets is growing rapidly. The main reason for this development is lowered production cost for feature- and smart-phones is dropping so fast. Today, highly sophisticated handsets are within reach even for people with a very low income. Prices at around $50.00 for a feature-phone is not uncommon. This development makes it possible for a huge number of people from low-income households to get access to the Internet for the first time. Unlike their counterparts in the developed world, their first encounter with the Internet will not be on a […]

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The Role of Mobile Internet in Emerging Markets

The amount of internet connected mobile devices in the world’s emerging markets is growing rapidly. The main reason for this development is lowered production cost for feature- and smart-phones is dropping so fast. Today, highly sophisticated handsets are within reach even for people with a very low income. Prices at around $50.00 for a feature-phone is not uncommon. This development makes it possible for a huge number of people from low-income households to get access to the Internet for the first time. Unlike their counterparts in the developed world, their first encounter with the Internet will not be on a […]

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Indian Men Becomes Sophisticated Consumers

India’s modern retail format is changing. What was traditionally primarily women’s domain, is now joined by a growing force of brand and product conscious men. For India’s modern man, shopping is no longer reduced to the absolute necessities. They are increasingly shopping for discretionary products such as apparel, accessories, gadgets, and grooming products, just like their female counterparts. An article posted recently in India Times revealed a big change on men’s approach to shopping. According to the management of one of the biggest shopping centers in India, the Damodar Mall, the number of men found shopping is increasing dramatically. In […]

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