China’s Democratic Future

Democracy in China is not a question of ‘if’, but ‘when’, according to Bruce Gilley, in his book “China’s Democratic Future: How It Will Happen and Where It Will Lead”. According to Gilley, a democratic future in China lies just around the corner. Gilley describes different scenarios on how this democratization in China will come about. He then poses the question: That being so, where it lead? […]

Read More…

Multinationals in India: New Paradigms Business Applies

Up until recently, an international brand would enter an emerging market like India, by taking an existing product and create a stripped down low-cost version for the new market. But not any longer. Traditional business models no longer apply in India. Increasingly, you will see new products developed from the ground up with new business models. The March 2012 McKinsey Quarterly article, “How Multinationals Can Win in India,” predicts that in the next 10 years, 20% of global revenue growth will come from India. For multinationals in India to succeed, they must adopt new business paradigms immediately. So far, multinationals […]

Read More…

Qualitative Research Methods

Qualitative research methods in ethnographical studies are carried out by examining various aspects of a society from within. In this article, we’ll take a closer look at the most common qualitative research methods used in ethnography. The primary task of an ethnographer is to understand and clearly outline the main features of a civilization and their culture. This is done through getting all the relevant information about the various aspects of an event or a process that happens within the society. This includes obtaining first-hand information from people through interviews, surveys, and personal observations as well as informal interaction. An […]

Read More…

What is Ethnography

Ethnography in broad terms defines the scientific study and research that is done on human behavior. In this article, we’ll take a closer look at different types and usages of ethnography and finaly define “what is ethnography” There are distinctive features of a culture and various circumstances that form the basis of every social circle or ethnicity. Ethnography deals in obtaining a range of data on phenomenon using collective qualitative and analytical methods to study these features extensively. The basic idea behind ethnography is to use research and analysis to arrive at an informed decision about the mechanics of why […]

Read More…

What is Ethnography

Ethnography in broad terms defines the scientific study and research that is done on human behavior. In this article, we’ll take a closer look at different types and usages of ethnography and finaly define “what is ethnography” There are distinctive features of a culture and various circumstances that form the basis of every social circle or ethnicity. Ethnography deals in obtaining a range of data on phenomenon using collective qualitative and analytical methods to study these features extensively. The basic idea behind ethnography is to use research and analysis to arrive at an informed decision about the mechanics of why […]

Read More…