Thailand Shoppers Raise Eyebrows Over IKEA Products

Last year IKEA successfully expanded its brand to the new emerging market of Thailand. The furniture brand established a superstore in Bangkok which is the 5th largest among all it branches. Everything was running smooth until IKEA gets to realized how some of their products were causing fuzz among the consumers. IKEA, being used to naming its products using places in the Europe, has indeed created unique names for its products until they get to realize the implication of such strategy. Take Redalen for example, a bed named after a town in Norway. Well for consumers from the western world, […]

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Thailand Shoppers Raise Eyebrows Over IKEA Products

Last year IKEA successfully expanded its brand to the new emerging market of Thailand. The furniture brand established a superstore in Bangkok which is the 5th largest among all it branches. Everything was running smooth until IKEA gets to realized how some of their products were causing fuzz among the consumers. IKEA, being used to naming its products using places in the Europe, has indeed created unique names for its products until they get to realize the implication of such strategy. Take Redalen for example, a bed named after a town in Norway. Well for consumers from the western world, […]

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The Trend for Mobile Money in Developing Markets

As a new avenue for faster and more efficient money transactions, mobile money, also referred to as mobile banking services, is now seen throughout the developing countries of the world. Knowing that a significant fraction of the population in the developing world have mobile phones but no bank accounts, the advantages of cashless transactions through mobile money is indeed a great alternative. The simplicity of this system makes it ideal, especially to those who don’t have the access to banks or those who are far from ATMs and money transfer networks. As of today, a record of about 100 mobile […]

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The Trend for Mobile Money in Developing Markets

As a new avenue for faster and more efficient money transactions, mobile money, also referred to as mobile banking services, is now seen throughout the developing countries of the world. Knowing that a significant fraction of the population in the developing world have mobile phones but no bank accounts, the advantages of cashless transactions through mobile money is indeed a great alternative. The simplicity of this system makes it ideal, especially to those who don’t have the access to banks or those who are far from ATMs and money transfer networks. As of today, a record of about 100 mobile […]

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A Better Market: Chinese Consumers Bids Farewell to Fake Products

Once dubbed as the hub for product counterfeiting, China’s market is now turning away from fakery as consumers prefer original products. With the strong campaign against fake products, most of the consumers have now raised the likeness to the real branded ones. Try walking into metropolitan China with a fake Gucci bag and you will surely have people looking at you. Indeed, this transformation has brought high hopes to international manufacturers given the fact that China is seen as the largest market with a potential additional consumer spending of 2.29 trillion or 19% of the forecasted world additional spending of […]

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Procter & Gamble Innovates on Thin Margins in India

In a market of 400 million people, India is one of the targets of major manufacturing corporations in product innovation. Unlike in other nations, the upscale market of India is seen to be a peculiar one as consumers have different preference and needs. Venturing into this demanding market is P&G with its effort to become the premium producer of efficient shaving razors. […]

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