Building Brands in Emerging Markets

US and European manufacturers of fast moving consumer products (FMCG) are looking to emerging markets in Asia, Africa, and different parts of Latin America due to the slow growth at home. Many of said companies spent over $10 billion just to widen their reach over these markets, and they occupy more than 40 percent of global sales of grocery products and clothing. However, many of these companies eventually realized that expensive branding and administrative protocols actually limited their capability get to the portion of the market with lesser spending power. Studies on international brand makers that operate in areas where […]

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Asia’s Next Challenge is Better Social Security

In a recent issue of The Economist, an article titled “Asia’s Next Revolution” delved into trends that indicate how many Asian countries are now starting to lay down the foundations for a welfare state. The Economist article cites the key countries as Indonesia, Thailand, India, China, and the tiger economies Singapore, South Korea, Taiwan, and Hong Kong. All of these countries are now implementing slightly similar forms of health care and social security schemes. […]

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India’s Manufacturing Sector Facing Challenges

Back in 1951 India’s then prime minister Jawaharlal Nehru announced that India had to become industrialized, and that as fast as possible. While the politicians have done everything they could since then, including Soviet-like planning, to industrialize the country, India has yet to become a manufacturing powerhouse like China. Indians seems more willing to grow crops and sell services than manufacture advanced products and machines. While India’s economy had recorded impressive growth rates over the past decades, most of growth came from the service sector, and their overall performance is still being dragged down by an underperforming manufacturing sector, resulting […]

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Africa at Work: Employment Establishment and Inclusive Growth

Africa is currently the world’s 2nd fastest growing region, as statistics have shown that the region’s poverty rate is falling while over 90 million of its households have already joined the world’s consumer class, which marks a 31 million increase in less than a decade. However, according to McKinsey Global Institute, the continent must accelerate the creation of wage-paying jobs in order to sustain their success as well as ensure that any growth they show can be experienced by the majority of Africans. […]

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Africa’s Dream of Economic Growth From the New Middle Class

When we think of Africa, usually what comes into mind is political conflicts, if not bloody wars, poverty and famine. But something has changed. Looking closer and you will discover the growth of the middle class, which will big part of an answer to the future growth development of Africa. According to a recent report it is projected that in the next 50 years the middle class of Africa will have its growth to more than a billion people. Wall Street Journal`s Patrick McCarty delivered a report from African Development Bank that says challenges will keep on closing on middle […]

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