A Global Nomad on a Mission

I’ve been called many things, but never a ‘Global Nomad’. That is none-the-less the title of a Q&A I recently did for Bang & Olufsen’s B&O PLAY The Journal. The interview is written by Carla Camilla Hjort, founder and CEO of ArtRebels. She caught up to me while I was doing field research in Mumbai, India. I’ve collected images from that same trip to illustrate the process of business ethnography which helps companies develop relevant products for consumers in emerging markets. The interview can be read in it’s entirety following the link below the slideshow. […]

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Observations of an observer

While traveling in the Philippines, one of the most exciting emerging markets, earlier this year, I did an interview with Peeps Forum, a nascent blog for people interested in people. The story was the first to be posted on Peeps Forum when it launched earlier this week. In the interview I talk about my work as a visual ethnographer and how I’ve developed a methodology applicable in a business context. For instance, when international brands develop products for the booming middle-class in emerging markets, precise, ground-level information about culture, trends and aspirations is crucial in order to become relevant for these […]

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How to Sell in Emerging Markets

New markets can be full of potential when it comes to rapid maximizing revenue sources, but it should not be forgotten that each market is different and has its own set of unique challenges. Failure to even try to develop an understanding of the market’s local customer base is a surefire way to trip over the aforementioned hurdles. In order to break into emerging markets and maximize its full potential, sales executives should learn how to think like a local. […]

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Thesis on Visual Ethnography Featuring Jacob Langvad Nilsson

A new thesis on Visual Ethnography is using Jacob Langvad Nilsson as one of the case studies. Sarah McMahon, a senior at Indiana University is currently pursuing a double degree in Neuroscience and Ethnographic Photography. The thesis titled “Ethnographic Photography” serves as a great introduction to the discipline for aspiring sociologists and anthropologists and touches on various use cases for Ethnographic Photography. […]

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Thesis on Visual Ethnography Featuring Jacob Langvad Nilsson

A new thesis on Visual Ethnography is using Jacob Langvad Nilsson as one of the case studies. Sarah McMahon, a senior at Indiana University is currently pursuing a double degree in Neuroscience and Ethnographic Photography. The thesis titled “Ethnographic Photography” serves as a great introduction to the discipline for aspiring sociologists and anthropologists and touches on various use cases for Ethnographic Photography. […]

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The Emerging Market Consumer Leads The Way

The US’s National Intelligence Council came up with a study titled “Global Trends 2030: Alternative Worlds”. It is surprisingly cheerful report, which is odd as intelligence agencies rarely adopt a sunny perspective on the world. While the NIC’s report does address a lot of threats; such as cyber-sabotage and nuclear holocaust, it holds firm in the belief that the one thing that will make a difference economically is the strengthening of the middle class. […]

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The Emerging Market Consumer Leads The Way

The US’s National Intelligence Council came up with a study titled “Global Trends 2030: Alternative Worlds”. It is surprisingly cheerful report, which is odd as intelligence agencies rarely adopt a sunny perspective on the world. While the NIC’s report does address a lot of threats; such as cyber-sabotage and nuclear holocaust, it holds firm in the belief that the one thing that will make a difference economically is the strengthening of the middle class. […]

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Companies from Emerging Markets Take on Developed Countries

It was in 2009 when Mexican company Grupo Bimbo became a baking giant, as they bought part of Weston Foods for $2.3 billion. The acquisition made them the biggest baking company in US soil – a feat they topped a couple of years later when they bought Sarah Lee’s American baking operations for $960 million. For the past few months, they’re trying to further strengthen their foothold in the industry; by trying to acquire what’s left of Hostess Brands’ bread business, as the once iconic pastry company starts to close its business. […]

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The Growth Potential in Emerging Market Cities

The world’s economic balance is starting to tilt in the favor of the east and the south at surprising speed and scale, owing to a massive wave of migration and urbanization that is encouraging growth across the emerging world. Said wave of urbanization is expected to bring rise to less than five billion people by the year 2025, which is a huge improvement over the mere 1 billion in 1990. These new emerging cities will be able to add almost $25 trillion into the global economy through a combination of investment in physical capital and consumption, which is a very […]

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The Growth Potential in Emerging Market Cities

The world’s economic balance is starting to tilt in the favor of the east and the south at surprising speed and scale, owing to a massive wave of migration and urbanization that is encouraging growth across the emerging world. Said wave of urbanization is expected to bring rise to less than five billion people by the year 2025, which is a huge improvement over the mere 1 billion in 1990. These new emerging cities will be able to add almost $25 trillion into the global economy through a combination of investment in physical capital and consumption, which is a very […]

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