How To Make Emerging Markets Your Primary Market

  I recently contributed with an article for ArtRebels magazine on doing business in emerging markets. ArtRebels is a global platform for creative entrepreneurs. Anyway, here’s the article: Make Emerging Markets Your Primary Market Entrepreneurs, get out of your comfort zone. Forget about your home market and move to an emerging market to make it yours. By Jacob Langvad Nilsson With the economic shift from the developed world to the developing world, you’ve with certainty already heard about the promising opportunities in emerging markets. Whether you’re a multinational corporation (MNC) with consumer products, or a sole entrepreneur with a startup idea (or something in between […]

Read More…

Street interviews at Universidade São Paulo (USP), São Paulo, Brazil for The BRIC Project

‘The BRIC Project‘ is a conceptual market research project which puts a face on a new generation of global consumers and brings to light the differences and similarities across four of the world’s biggest, and fastest growing emerging markets. Among the qualitative research methods, visual ethnography is the primary tool. As income and opportunities increase in these emerging markets, the standard of living, lifestyle, and consumption patterns shift from basic necessities towards expenditures on discretionary products and services. As they continue to outpace the West in terms of economic growth, the BRICs stand poised to be the world’s superpowers of tomorrow. In […]

Read More…

The Brazilian Dream: Visual Ethnography

Thiago in front of the community center Casa da Mulher (Women’s House) which also facilitates União Sampaio.’The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires. […]

Read More…

The Brazilian Dream: Religion in São Paulo, Brazil

“I can do all things through Him who strengthens me. (New Testament, Philippians 4:13)”. ‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires. […]

Read More…