Nike Football Culture in Latin America

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers. […]

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On Location: Boy in Ibirapuera Park, São Paulo, Brazil

This is a photograph of a boy taken from Ibirapuera Park, São Paulo, Brazil by photographer Jacob Langvad Nilsson. Ibirapuera Park is a major urban park in São Paulo, Brazil that has a large area for leisure, jogging and walking, as well as a convention center. […]

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On Location: Skateboard in Ibirapuera Park, São Paulo, Brazil

This is a photograph of a a boy in skateboard taken from Ibirapuera Park, São Paulo, Brazil by photographer Jacob Langvad Nilsson. Ibirapuera Park is a major urban park in São Paulo, Brazil that has a large area for leisure, jogging and walking, as well as a convention center. […]

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