Brazil’s New Middle Class is Shopping on Credit

As the world’s 7th largest economy, Brazil has shown great growth across numerous industry sectors over the past years. Last year alone, Brazil’s economy managed to increase by an impressive 7.5% with the finance ministry predicting an overall annual growth of 4.5% this year. It is interesting to note that Brazilians have peculiar shopping habits that have in a more focused perspective led to far reaching economic implications. Most retail stores in Brazil now allow residents to buy items and pay for them in installments. This culture has in turn encouraged more Brazilians to spend money on items, which in […]

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In China, Lifestyle Counts as Much as Work

The younger generation in China is now leading a new work lifestyle where they prefer to leave one job before landing on another in order to get time to fulfill their personal interests. This trend has been termed as naked resignation because one leaves a job with no other job at hand. A study shows that a number of youth in their late twenties now say that they feel bored and unchallenged in their current jobs even after doing them for a period of less than five years. Overtime no longer motivates the younger generation. A young Chinese employee preferred […]

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China’s Megalopolises: Development and Challenges

This particular growth of cities in China is powered equally by the initiatives its government has been pushing through for the past few years as well as the extensive internal migration of the Chinese population looking for better lives. The government’s relationship with its massive population is a difficult one primarily because of the contrasting objectives they are trying to achieve. Policies to regulate internal migration as well as to prevent the country’s population to balloon rampantly were implemented by the national government. However, the desire of the local governments, particularly the provincial ones, to provide enticing consumer markets as […]

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Small Town Consumers are Shifting India’s Economy

The growth of India’s company is decelerating. As compared to the previous, it has only expanded by 5.3% this year, in the quarter of January to March, the slowest so far for the last seven years. Consumers are skimping. According to various business executives, the product sales of durable dropped by 10 to 15 per cent in March this year. Official data showed the Indian companies today used about 15% less color television and 30% less air conditioners today. […]

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Counterfeiting and Malinvestment in China

A consumer spending of 2.29 trillion for this decade, China is on top of the list of prospected markets for retail and manufacturing. The purchasing power of the Chinese market brought high hopes among international brands but this hope is still being held in hiatus due to the massive counterfeiting in the red nation. What is the real score of fakery in the country? This article is here to draw some of the fine lines on the status of the notorious markets of China and the case of malinvestment in the Chinese Economy. […]

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IKEA Bolstering India’s Economic Confidence

The Swedish group IKEA, the world’s leading manufacturer and retailer of furniture asked for India’s government approval of their proposal to invest an estimated amount of €1.5 billion or $1.9 billion worth of business by establishing about 25 stores around the country in the next years. IKEA’s business venture sparked a brand new hope for the policy makers of New Delhi who have been trying to win back the confidence of foreign investors in the country’s economy after some major flip flops. The change in policy a year ago which permits foreign retailers to fully own their Indian businesses made […]

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Thailand Shoppers Raise Eyebrows Over IKEA Products

Last year IKEA successfully expanded its brand to the new emerging market of Thailand. The furniture brand established a superstore in Bangkok which is the 5th largest among all it branches. Everything was running smooth until IKEA gets to realized how some of their products were causing fuzz among the consumers. IKEA, being used to naming its products using places in the Europe, has indeed created unique names for its products until they get to realize the implication of such strategy. Take Redalen for example, a bed named after a town in Norway. Well for consumers from the western world, […]

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Thailand Shoppers Raise Eyebrows Over IKEA Products

Last year IKEA successfully expanded its brand to the new emerging market of Thailand. The furniture brand established a superstore in Bangkok which is the 5th largest among all it branches. Everything was running smooth until IKEA gets to realized how some of their products were causing fuzz among the consumers. IKEA, being used to naming its products using places in the Europe, has indeed created unique names for its products until they get to realize the implication of such strategy. Take Redalen for example, a bed named after a town in Norway. Well for consumers from the western world, […]

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