Qualitative Research Methods

Qualitative research methods in ethnographical studies are carried out by examining various aspects of a society from within. In this article, we’ll take a closer look at the most common qualitative research methods used in ethnography. The primary task of an ethnographer is to understand and clearly outline the main features of a civilization and their culture. This is done through getting all the relevant information about the various aspects of an event or a process that happens within the society. This includes obtaining first-hand information from people through interviews, surveys, and personal observations as well as informal interaction. An […]

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What is Ethnography

Ethnography in broad terms defines the scientific study and research that is done on human behavior. In this article, we’ll take a closer look at different types and usages of ethnography and finaly define “what is ethnography” There are distinctive features of a culture and various circumstances that form the basis of every social circle or ethnicity. Ethnography deals in obtaining a range of data on phenomenon using collective qualitative and analytical methods to study these features extensively. The basic idea behind ethnography is to use research and analysis to arrive at an informed decision about the mechanics of why […]

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Nike Football Culture in Latin America

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers. […]

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The Brazilian Dream: Thiago for Visual Ethnography

Thiago Vinicius is part of the group that created the Community Bank Sampaio Union, at Jardim Maria Sampaio neighborhood, São Paulo, which provides micro-credit and prints its own currency, the “sampaio”. Watch this video from TEDxAmazônia. ‘The Brazilian Dream‘ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires. […]

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The Brazilian Dream: Tahis for Visual Ethnography

‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires. This is a photograph of The Brazilian Dream: Tahis for Visual Ethnography from Rio de Janeiro, Brazil for BOX1824 by photographer Jacob Langvad Nilsson. […]

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The Brazilian Dream: Rose for Visual Ethnography

‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires. This is a photograph of Rose from Recife, Brazil for BOX1824 by photographer Jacob Langvad Nilsson. […]

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The Brazilian Dream: Tahís in Rio de Janeiro, Brazil

‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires. This is a photograph of Tahís from Rio de Janeiro, Brazil for BOX1824 by photographer Jacob Langvad Nilsson. […]

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Book Preview: The Brazilian Dream

Over the last six months I’ve been traveling throughout Brazil to photograph Brazilian youth for a new, upcoming book. ‘The Brazilian Dream’ is a portrayal of the rising new generation Brazilians, with focus on their dreams and desires. We’ve made a huge, qualitative research in four Brazilian cities; São Paulo, Rio de Janeiro, Recife and Porto Alegre. The final report will include 25 case studies of ‘transformers’ – young people from all social groups, who are working passionately to improve their country. The research is made by BOX1824, and the report will later be part of a bigger, more extensive […]

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