Observations of an observer

While traveling in the Philippines, one of the most exciting emerging markets, earlier this year, I did an interview with Peeps Forum, a nascent blog for people interested in people. The story was the first to be posted on Peeps Forum when it launched earlier this week. In the interview I talk about my work as a visual ethnographer and how I’ve developed a methodology applicable in a business context. For instance, when international brands develop products for the booming middle-class in emerging markets, precise, ground-level information about culture, trends and aspirations is crucial in order to become relevant for these […]

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How To Make Emerging Markets Your Primary Market

  I recently contributed with an article for ArtRebels magazine on doing business in emerging markets. ArtRebels is a global platform for creative entrepreneurs. Anyway, here’s the article: Make Emerging Markets Your Primary Market Entrepreneurs, get out of your comfort zone. Forget about your home market and move to an emerging market to make it yours. By Jacob Langvad Nilsson With the economic shift from the developed world to the developing world, you’ve with certainty already heard about the promising opportunities in emerging markets. Whether you’re a multinational corporation (MNC) with consumer products, or a sole entrepreneur with a startup idea (or something in between […]

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Building Brands in Emerging Markets

US and European manufacturers of fast moving consumer products (FMCG) are looking to emerging markets in Asia, Africa, and different parts of Latin America due to the slow growth at home. Many of said companies spent over $10 billion just to widen their reach over these markets, and they occupy more than 40 percent of global sales of grocery products and clothing. However, many of these companies eventually realized that expensive branding and administrative protocols actually limited their capability get to the portion of the market with lesser spending power. Studies on international brand makers that operate in areas where […]

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Africa’s Dream of Economic Growth From the New Middle Class

When we think of Africa, usually what comes into mind is political conflicts, if not bloody wars, poverty and famine. But something has changed. Looking closer and you will discover the growth of the middle class, which will big part of an answer to the future growth development of Africa. According to a recent report it is projected that in the next 50 years the middle class of Africa will have its growth to more than a billion people. Wall Street Journal`s Patrick McCarty delivered a report from African Development Bank that says challenges will keep on closing on middle […]

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Africa’s Economy Converging to Consumer Market

Africa is the hot prospect for most international investors and multinational organizations. Often dubbed the next China, the rising, Africa consumer is now in the center attention. In this article we will look at the development in consumer market in mainstream Africa, since it levels to the other countries which competes on Fast Moving Consumer Goods (FMCG) and consumer-discretionary products. […]

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Searching for Latin America’s Economic Transformation: Photo Essay

Additional photographs from the recent editorial commission “Searching for Latin America’s Economic Transformation” for Nordea Invest. You can read the entire article on Nordea’s website. […]

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Searching for Latin America’s Economic Transformation, Nordea Invest Magazine No. 3 2012

Additional photographs from the recent editorial commission “Searching for Latin America’s Economic Transformation” for Nordea Invest. You can read more about the story and see the video from the story here. You can read the entire article on Nordea’s website. […]

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Tear Sheets from Nordea Invest Magazine No. 3 2012 – Latin America

“Searching for Latin America’s Economic Transformation” is a 14-page feature on the economic transformation in Latin America for Nordea Invest. Together with journalist Nola Grace Gaardmand, I traveled to Brazil, Argentina and Chile to document life and development as seen from the perspective of the citizens living in these booming economies. […]

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Kenya’s Technology Start-Up Scene Will Bring Prosperity To The Region

Kenya`s strategy on welcoming visitors to its capital Nairobi gives a break on a particular game on a mobile phone which is downloadable basically came out in many countries. It is Kenya`s start-up impression on its technology getting it on top of the board. This mobile game is based on the city of Nairobi`s road condition which inspired Planet Rackus to innovate technology introducing it to the market. […]

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Searching for Latin America's Economic Transformation: Video Reportage

From economic crisis to booming growth lead by a new, large middle class, the countries of Latin America is undergoing an economic transformation. Together with journalist Nola Grace Gaardmand, I traveled to Brazil, Argentina and Chile for Nordea Invest, to document what is hidden behind the impressive statistics. The result is this short video embedded below, a feature in Nordea Invest Magazine, in print and on a new iPad App, as well as a travel journal on Facebook. Spoiler: speak and texts available in Danish only. […]

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