Nike Football Culture in Latin America

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers.

Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Visual Ethnography
Visual Ethnography

22 thoughts on “Nike Football Culture in Latin America

  1. Jacob. A beautiful collection – I went to Brazil last year and this pretty well captures the spirit. Great photography, great cover design – where do i get a copy?

    Mark, Dinosaur, England

  2. Jacob. A beautiful collection – I went to Brazil last year and this pretty well captures the spirit. Great photography, great cover design – where do i get a copy?

    Mark, Dinosaur, England

  3. WOW!
    It is beautiful book. I love the photographs and the design. It makes me want to go and play football!

  4. WOW!
    It is beautiful book. I love the photographs and the design. It makes me want to go and play football!

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