Brazil’s New Middle Class is Shopping on Credit

As the world’s 7th largest economy, Brazil has shown great growth across numerous industry sectors over the past years. Last year alone, Brazil’s economy managed to increase by an impressive 7.5% with the finance ministry predicting an overall annual growth of 4.5% this year. It is interesting to note that Brazilians have peculiar shopping habits […]

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Understanding The New Middle Class Consumer

What does a modern, informed teenager from São Paulo have in common with his New York counterpart? Probably more than with another teenager from his own country but from a smaller city like Manaus, the capital city of the state of Amazonas and Brazil’s seventh largest city. Ethnographic studies show that culture and consumer behavior […]

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