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Placing in: Core Business
Horizon 1
0-12 monthsCore Business
Defend and extend your current business. Optimize what works, improve efficiency, and sustain revenue from existing products and services.
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Horizon 2
1-3 yearsAdjacent Growth
Extend into adjacent markets and capabilities. Build new products or services that leverage existing strengths in new ways.
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Horizon 3
3-5+ yearsTransformational
Create genuinely new businesses and capabilities. Explore disruptive opportunities that could fundamentally change your industry.
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