Ideation
SCAMPER
A structured creativity technique using seven lenses: Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse.
20-30 min4-12 peopleBoth
Instructions
- 1Present the existing product, process, or idea to improve.
- 2Work through each SCAMPER lens one at a time (2-3 minutes each).
- 3S: What can we Substitute? C: What can we Combine? A: What can we Adapt from elsewhere?
- 4M: What can we Modify or magnify? P: What other uses? E: What can we Eliminate? R: What if we Reverse or rearrange?
- 5Collect all ideas and identify the most promising ones.
Materials
- •SCAMPER reference card or slide
- •Sticky notes
- •Whiteboard or digital board
Facilitator Tip
“Not every lens will produce breakthroughs — and that's fine. Often the best ideas come from unexpected lenses like "Eliminate" or "Reverse."”
Best For
Improving existing products, services, or processes
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