The future belongs to those who can adapt, innovate, and collaborate.
I help organizations connect business strategy, human insight, and technological execution to drive digital transformation, AI adoption, and team empowerment — creating clarity in complexity and measurable business value.
I am a Digital Transformation Leader and IT Project Manager with over a decade of experience driving complex technology initiatives across public and private sectors. My expertise spans Agile leadership, program and portfolio management, and business transformation, ensuring that organizations stay ahead in an evolving digital landscape.
I specialize in leading cross-functional teams to deliver large-scale projects that optimize business operations, enhance customer experiences, and foster innovation. With a deep understanding of Agile frameworks like Scrum and SAFe, I have successfully guided enterprises through governance improvements, stakeholder alignment, and strategic IT implementations.
Beyond project execution, I am passionate about mentoring teams, fostering a culture of continuous improvement, and integrating design thinking into digital strategy. I believe that successful transformation comes from a blend of strategic foresight, user-centric innovation, and a commitment to operational excellence.
Currently, I leverage my expertise to support organizations in navigating digital disruption—ensuring that technology serves as a catalyst for growth, efficiency, and competitive advantage.
Hyper Island
Sept. 2022 — Dec. 2023
IT-University
Sept. 2019 — Dec. 2021
Danish School of Journalism
Jan. 1999 — Dec. 2003
Jan. 2025 — Present
As an independent Technology & Innovation Lead, I help organizations connect business strategy, human insight, and technological execution. My work combines digital product thinking, AI-driven innovation, and structured delivery to transform how teams build, scale, and operate digital platforms. I advise and lead initiatives across public and private sectors, with a focus on making complex technology understandable, usable, and valuable for real people. Whether shaping strategy, designing new platform experiences, or enabling Agile teams, my goal is always the same: to create clarity in complexity and move ideas into impact.
Dec. 2023 — Present
Founded Applied Futures to help organizations navigate uncertainty and create resilient strategies for the future. Through strategic facilitation workshops, futures thinking methodologies, and custom toolkits, I enable teams to anticipate change, identify opportunities, and build adaptive capabilities. The platform serves as both a consultancy and educational resource, offering workshops, facilitation guides, and strategic frameworks that help organizations from startups to enterprises develop forward-thinking approaches to business strategy and innovation.
Jan. 2024 — Dec. 2024
At Devoteam, I led strategic transformation initiatives for public sector organizations, focusing on digital innovation and organizational change. Working at the intersection of technology and business strategy, I helped clients navigate complex digital transformations through structured approaches to portfolio management and governance. My role involved close collaboration with senior stakeholders to develop and execute comprehensive transformation roadmaps, ensuring alignment between strategic objectives and tactical implementation.
May 2022 — Dec. 2023
As Senior Project Manager at Merkle, I specialized in delivering large-scale digital transformation projects for global energy and e-commerce clients. My role combined strategic consulting with hands-on project delivery, focusing on enhancing customer experience through innovative digital solutions. Leading cross-functional teams across multiple geographies, I ensured successful implementation of complex technical solutions while maintaining strong stakeholder relationships and driving business value.
Aug. 2021 — Apr. 2022
During my tenure at Adapt, a fast-growing digital agency specializing in strategy, UX & design, e-commerce, and development, I managed a significant platform transformation program for a health insurance company. Operating within the SAFe framework, I orchestrated multiple Agile teams while ensuring alignment with business objectives and stakeholder expectations. My role involved steering complex digital projects with annual budgets exceeding 9MM DKK, building high-performing teams, and fostering a culture of knowledge sharing and continuous improvement. The program encompassed a comprehensive digital transformation, including new platform architecture, marketing site redesign, self-service interface implementation, and customer enrollment flow optimization.
May 2017 — Jul. 2021
At Copenhagen Municipality's IT department, I evolved from IT Project Manager to Scrum Master, playing pivotal roles in modernizing public service delivery through innovative technology solutions. As Scrum Master, I led three specialized teams: two data science teams developing ML & AI solutions, and a senior management team implementing SAFe framework. Our initiatives leveraged massive datasets to optimize municipal operations and generate significant cost savings. Earlier, as IT Project Manager, I managed Europe's largest Drupal multisite implementation and coordinated complex third-party IT applications. Throughout my tenure, I focused on building high-performing teams, implementing robust Agile practices, and delivering data-driven solutions that transformed public service efficiency.
Nov. 2012 — Apr. 2017
During this period, I founded and led multiple digital ventures while providing strategic advisory services to startups and enterprises. My work focused on digital strategy, business model innovation, and agile execution, helping organizations adopt customer-centric digital solutions. I leveraged my experience in consumer research and visual storytelling to create innovative digital strategies that connected brands with their audiences.
Aug. 2010 — Nov. 2012
As Co-Founder and Partner at Tender Research, I developed research methodologies for understanding emerging middle-class consumers and led global teams conducting multi-market consumer insight projects. My role involved creating innovation frameworks that helped Fortune 500 brands enter new markets by understanding local consumer behavior and cultural nuances.
Mar. 2008 — Aug. 2010
At Box 1824, I pioneered ethnographic research methods for global brands entering emerging markets. My work involved leading consumer behavior studies that uncovered insights for major brands like Coca-Cola, Nike, and P&G. I specialized in translating cultural insights into innovation strategies and new product development, while also establishing BOLA creative bureau to bridge research insights with design execution.
Jan. 1999 — Oct. 2012
As a freelance photographer, I specialized in visual storytelling for brands including Monocle, helping communicate brand narratives through compelling imagery. My work focused on observing and documenting human behavior through photography, developing expertise in composition, narrative, and user-centered visual communication. This experience built the foundation for my later work in user research and digital strategy.
Have a challenging transformation project in mind?
Sharing knowledge and experience from years of leading digital transformation, agile adoption, and strategic consulting initiatives.
Why law firms that experimented early with AI—despite failures—built invisible assets positioning them for tomorrow's competitive edge.
How AI is reshaping legal services by automating routine tasks, enhancing research, and enabling data-driven insights.
Quantitative frameworks for measuring ROI and value realization in AI programs with clear metrics and benchmarks.
Government AI adoption success factors: lessons learned and practical frameworks for public sector implementation.
Whether you're navigating digital transformation, scaling agile practices, or optimizing project delivery, I'm here to help.
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